Every direct booking is margin you keep
Guests find you on an OTA, then look you up before they book. What they find on that second look decides whether the commission is yours or somebody else's.
Sound familiar?
- OTA commission eating the margin on rooms you already filled
- The site loads slowly on a phone, which is where the booking happens
- Photos that sell the room are buried three clicks in
- Nothing goes out to past guests between stays
Categories that matter most for hotels & short stays
Your audit covers all 12 categories, but these are especially important for your industry.
Website
SEO
Reputation
Customer Journey
The OTA found you the guest. Your own site decides whether you pay for that introduction twice.
Free. No signup required. Takes under 4 minutes.
What you'll get
- Score across 12 categories
- Letter grade from A to F
- Top 3 priority areas
- Personalised recommendations
Frequently asked questions
Does the audit compare me to competitors?
The free quiz gives you your own score across 12 categories. If you want a direct competitor comparison, our Full Audit includes side-by-side analysis with up to 3 competitors.
We rely heavily on OTAs. Can this help with direct bookings?
Yes. The audit evaluates your website conversion potential, SEO visibility, and customer journey, all of which directly impact your ability to drive bookings without OTA commissions.
How is this different from a standard SEO audit?
This covers far more than SEO. We assess 12 categories including reputation, social media, paid advertising, email marketing, and brand consistency to give you the full picture.
Prefer to get hands-on first? Grab our free marketing tools for hotels & short stays or browse all free tool collections.
Ready to see where you stand?
Take the free hotels & short stays brand audit and get your personalised score in under 4 minutes.
Audit my hotel