How does your hotel show up online?
Travellers compare dozens of options before booking. Your website, reviews, social presence, and search visibility all play a role.
Sound familiar?
- OTA dependency eating into margins
- Website not converting direct bookings
- Poor mobile experience
- Competitors dominating local search
Categories that matter most for hotels
Your audit covers all 12 categories, but these are especially important for your industry.
Website
SEO
Reputation
Customer Journey
“52% of travellers visit a hotel's website before booking, even after finding it on an OTA”
Free. No signup required. Takes under 4 minutes.
What you'll get
- Score across 12 categories
- Letter grade from A to F
- Top 3 priority areas
- Personalised recommendations
“We were spending thousands on OTAs and had no idea our own website was losing us direct bookings. The audit made the problem crystal clear.”
Hotel Manager
Edinburgh
Frequently asked questions
Does the audit compare me to competitors?
The free quiz gives you your own score across 12 categories. If you want a direct competitor comparison, our Full Audit includes side-by-side analysis with up to 3 competitors.
We rely heavily on OTAs. Can this help with direct bookings?
Yes. The audit evaluates your website conversion potential, SEO visibility, and customer journey, all of which directly impact your ability to drive bookings without OTA commissions.
How is this different from a standard SEO audit?
This covers far more than SEO. We assess 12 categories including reputation, social media, paid advertising, email marketing, and brand consistency to give you the full picture.
Ready to see where you stand?
Take the free hotels brand audit and get your personalised score in under 4 minutes.
Start Your Free Hotel Audit