Good work, and nobody can find you
Most of the job comes from word of mouth and the local search that follows it. If the second one's missing, you're living off the first.

Sound familiar?
- Not showing up for the searches people actually type
- No photos of finished work anywhere public
- Quotes go out and nothing follows them up
- Every lead arrives by phone, so none of it is measurable
Categories that matter most for trades & home services
Your audit covers all 12 categories, but these are especially important for your industry.
Google Business
Reputation
Website
Customer Journey
A recommendation still ends with somebody typing your name into Google. What they find there does the rest.
Free. No signup required. Takes under 4 minutes.
What you'll get
- Score across 12 categories
- Letter grade from A to F
- Top 3 priority areas
- Personalised recommendations
Frequently asked questions
What does the audit check for a trade business?
Your Google Business Profile, your reviews, whether you appear in the local map results, how fast your site loads on a phone on site, and how quickly someone can actually get a quote request to you.
I only have a Facebook page, not a website. Can you still audit me?
Partly, and it will say so. The scan reads a website, so with no site there is far less to read and most components come back unscored rather than scored badly. That itself is usually the finding.
Most of my work comes from checkatrade-style sites. Does this help?
Yes, because those platforms charge per lead and your own listing does not. The audit shows you how close you are to appearing in the local results yourself, which is the cheapest lead source you will ever have.
Prefer to get hands-on first? Grab our free marketing tools for trades & home services or browse all free tool collections.
Ready to see where you stand?
Take the free trades & home services brand audit and get your personalised score in under 4 minutes.
Audit my business