Free Marketing Tools
Free Marketing Tools for Tradespeople
Win more jobs with free marketing tools for tradespeople: Google Profile audits, review links, invoices, QR codes and business cards, no signup needed.
For a plumber, electrician, builder or any trade, work comes from being found and being trusted. Most jobs start with someone searching Google for a tradesperson nearby, then choosing based on reviews, or with a recommendation followed by a quick check that you look legitimate. These free marketing tools for tradespeople help you win on both fronts without spending your evenings learning marketing.
Nothing here needs a signup. Tidy up your Google presence, make it easy for satisfied customers to leave reviews, send professional invoices and hand out cards that carry your details, then take the free OnOur brand audit to see how you look to a homeowner deciding who to call. In the trades, looking established and well-reviewed often matters as much as the quality of the work itself when it comes to winning the job.
The Toolkit
6 free tools for tradespeople
Google Business Profile Audit
Quick health check of your Google Business Profile listing. Get actionable improvement tips.
Review Link Generator
Generate direct review links for Google, Trustpilot, and Facebook. Includes a QR code for print.
Invoice Generator
Create professional PDF invoices with your branding. Add line items, tax, and payment details.
Business Card Designer
Design a simple business card using templates. Export print-ready PDF.
QR Code Generator
Create custom QR codes for URLs, text, WiFi, vCards, email, and more. Customise colours and download in PNG or SVG.
Meta Tag Previewer
Preview how your page appears in Google, X, and Facebook. Generate perfect meta tags.
Get found when someone searches for your trade
When a pipe bursts or a fuse blows, people search Google and call one of the first credible results. The GBP audit checks how complete and optimised your Google Business Profile is, from your trade categories and service area to your photos and hours, all of which affect whether you show up in that critical moment. For many tradespeople, a well-set-up Google profile brings in more enquiries than any other single thing, and it costs nothing to fix.
Let your reviews do the selling
Homeowners are wary of letting a stranger into their home, so reviews carry huge weight in the trades. The review link generator creates a direct link you can text to a customer the moment a job is finished, turning a satisfied nod into a written review while goodwill is high. A steady stream of recent, positive reviews reassures the next caller far more than any advert, and it lifts you in the local results at the same time.
Look professional on paper and in person
Small signals of professionalism win jobs and get you paid on time. The invoice generator lets you send clean, itemised invoices that look the part and make it easy for customers to pay you promptly. The business card tool gives you a tidy card to leave behind, and a QR code on it can link straight to your reviews or booking details. These touches cost nothing but separate you from the trader who scribbles a total on a scrap of paper.
Make your website findable if you have one
If you have a website, a few small tweaks help it turn up in local searches. The meta tag previewer shows how your pages appear in Google so you can work your trade and area into the titles and descriptions, which is exactly what people type when they search. Even a simple one-page site benefits from this, because it means that when someone does search your trade plus your town, you have a fair chance of appearing rather than being invisible.
FAQ
Common questions
I don't have a website. Are these still useful?
Yes. The Google Business Profile audit, review link generator, invoice tool and business card tool all work whether or not you have a website. Many tradespeople win most of their work through Google and word of mouth alone.
How do I get customers to leave a review?
Send a direct review link by text as soon as the job is done and they are happy with the work. Making it a single tap is the most reliable way to turn good jobs into good reviews.
Is the invoice generator suitable for a sole trader?
Yes. It produces clean, professional invoices you can send straight to customers, which helps you look established and get paid on time. There is no signup or cost.
Why does my Google Business Profile matter for a trade?
Because most people search Google for a local tradesperson and call one of the top credible results. A complete, well-reviewed profile is often the single biggest source of new enquiries.
What does the OnOur brand audit do for a tradesperson?
It reviews your whole online presence, from your Google profile and reviews to any website, and shows where a homeowner might lose confidence before they call you.
Related tool collections
Helpful guides
Prefer it done for you?
If you would rather hand it over, our team can take the work off your plate.
See where your whole brand stands
The tools fix the pieces. The free 4-minute brand audit scores your entire digital presence across 12 categories, so you know exactly what to work on next.
Take the free brand audit