Free Marketing Tools
Free SEO Tools for Small Businesses
A practical set of free SEO tools that check your titles, structured data, speed and broken links in seconds, with no signup and nothing to install.
Search visibility is won in the details, and most small business websites leak rankings through problems the owner never sees. A title tag that gets cut off in Google, a page with no structured data, a slow-loading homepage or a handful of broken links can quietly hold back pages that would otherwise perform. These free SEO tools let you spot those issues yourself, without hiring an agency or paying for a bloated platform.
Everything here runs in your browser with no account and no card required. Work through the tools that match your situation, fix what they surface, then take the free OnOur brand audit to see how your search presence sits alongside your social profiles, reviews and overall digital footprint. It is the difference between fixing one page and understanding your whole online position.
The Toolkit
8 free tools for seo
Meta Tag Previewer
Preview how your page appears in Google, X, and Facebook. Generate perfect meta tags.
Schema Markup Generator
Generate JSON-LD structured data for LocalBusiness, Product, FAQ, Article, and more.
Robots.txt Generator
Build a properly formatted robots.txt file with a guided step-by-step builder.
Site Speed Checker
Check your website performance score and get the top 3 fixes to improve load time.
Broken Link Checker
Crawl your website and find all broken links (404s) that hurt your SEO.
Readability Checker
Check how easy your writing is to read. Get Flesch Reading Ease, grade level, and tips to simplify.
Competitor Comparison
Compare your website side-by-side with up to 3 competitors across key metrics.
Domain Age / WHOIS Lookup
Check domain registration date, expiry, registrar, and nameserver information.
Start with what Google actually sees
Before you touch keywords or content, check how your pages present in search. The meta tag previewer shows your title and description exactly as they appear in Google results, so you can catch titles that get truncated or descriptions that read like filler. The schema generator helps you add structured data (the code that produces star ratings, FAQs and business details in the results), which many small sites skip entirely. Getting these two right often improves click-through before you have written a single new page.
Fix the technical basics that stall rankings
Technical SEO sounds intimidating, but a few checks cover most of the damage. Run the site speed tool to see how fast your pages load, since slow sites lose both visitors and ranking positions. Use the broken link checker to find dead internal and external links that waste crawl budget and frustrate readers. The robots.txt generator makes sure search engines can reach the pages you want indexed and stay away from the ones you do not. None of this requires a developer for most small sites.
Understand your competition and your domain
SEO is relative, so it helps to know who you are up against. The competitor comparison tool lets you line your presence up against a rival and see where they are ahead. The domain lookup gives you the registration and technical background on any domain, useful when you are sizing up competitors or checking a name before you buy it. Together they turn vague worry about the competition into a concrete list of gaps you can close.
Common SEO mistakes small businesses make
The most frequent mistake is writing for search engines instead of people: pages stuffed with the same phrase read badly and rarely rank well. The readability checker helps you keep content clear and easy to scan, which suits both readers and search algorithms. Other common errors include ignoring page titles, leaving no meta description so Google writes its own, and never checking whether the site is even indexable. Working through these tools methodically clears most of them in an afternoon.
FAQ
Common questions
Are these SEO tools really free?
Yes. Every tool on this page is free to use with no signup, no trial and no card details. You can run them as many times as you like.
Do I need technical knowledge to use them?
No. The tools are built for business owners, not developers. Each one explains what it checks and what to do with the result in plain language.
Will these tools get me to the top of Google?
No single tool guarantees a ranking, and anyone who promises that is not being honest. These tools fix the technical and on-page issues that commonly hold sites back, which gives your content a fair chance to rank.
What is the OnOur brand audit?
It is a free audit that scores your whole digital presence, including SEO, social media, reviews and branding, then shows you where to focus. It is a natural next step once you have used these individual tools.
How often should I run these checks?
Run the technical checks (speed, broken links, robots.txt) after any significant site change, and review your meta tags whenever you publish or update key pages. A quarterly full review is a sensible rhythm for most small businesses.
Related tool collections
Helpful guides
Prefer it done for you?
If you would rather hand it over, our team can take the work off your plate.
See where your whole brand stands
The tools fix the pieces. The free 4-minute brand audit scores your entire digital presence across 12 categories, so you know exactly what to work on next.
Take the free brand audit