Free Marketing Tools
Free Marketing Tools for Startups and New Businesses
Everything a new business needs to launch: free tools for logos, colours, invoices, privacy policies and campaign tracking, with no signup and no cost.
Launching a business means doing ten jobs at once with almost no budget for any of them. You need a logo, a professional invoice, a privacy policy, a way to look credible in an email and a way to track whether your first marketing is working, and you need it all before the money starts coming in. These free tools cover that early ground so you can launch properly without spending on things you can build yourself.
Nothing here needs a signup or a card. Set up your identity, get your paperwork in order, make your outreach look professional, then take the free OnOur brand audit to see how your new presence stacks up before you start spending on ads or growth. It is far cheaper to fix the foundations now than to pour a marketing budget onto a shaky base.
The Toolkit
8 free tools for startups & new businesses
Logo Maker
Create a simple text and icon logo for your brand. Choose fonts, colours, and layouts.
Colour Palette Generator
Generate harmonious colour palettes from a base colour, URL, or image. Includes contrast checker.
Invoice Generator
Create professional PDF invoices with your branding. Add line items, tax, and payment details.
Business Card Designer
Design a simple business card using templates. Export print-ready PDF.
Privacy Policy Generator
Answer a few questions and generate a privacy policy and terms of service for your website.
Email Signature Generator
Create a professional HTML email signature with your logo, social links, and CTA banner.
Meta Tag Previewer
Preview how your page appears in Google, X, and Facebook. Generate perfect meta tags.
UTM Link Builder
Build UTM-tagged campaign URLs with a guided form. Copy, share, and track your marketing links.
Look like a real business from day one
Credibility matters most when nobody has heard of you yet. The logo maker and colour palette generator give you a consistent identity to put on your site, socials and documents immediately. The email signature tool turns your outgoing emails into a professional touchpoint with your name, role and links, and the business card tool covers the in-person side. These small pieces cost nothing but make the difference between looking like a hobby and looking like a company people can safely buy from.
Get the boring but essential paperwork sorted
Early-stage founders often delay the unglamorous essentials until they cause a problem. The invoice generator lets you send clean, professional invoices so you get paid without cobbling something together in a document. The privacy policy generator helps you publish a policy covering how you handle data, which you need in place as soon as you collect an email address or take a payment. Handling these early keeps you compliant and saves the scramble when a customer or a form finally requires them.
Track your marketing from the very first campaign
Startups cannot afford to waste money on marketing that does not work, so measure from the start. The UTM builder adds tracking tags to your links, so when someone clicks a post, email or ad, you can see in your analytics exactly where they came from. Setting this up before your first campaign means every pound you spend teaches you something. Without it, you are left guessing which channel actually brought in your early customers.
Make sure people can find you when they search
A new business is invisible in search until it earns visibility, and small details help. The meta tag previewer shows how your pages appear in Google results so you can write titles and descriptions that describe what you do and encourage clicks. Getting this right on your core pages from launch means you are building search foundations from day one rather than retrofitting them later once you notice nobody is finding you.
FAQ
Common questions
Are these tools suitable for a business that hasn't launched yet?
Yes, that is exactly who they are for. You can build your logo, palette, invoices, privacy policy and tracking before you open, so you launch looking established rather than improvised.
Is the privacy policy generator legally sufficient?
It produces a solid, plain-language privacy policy covering common data practices, which is a strong starting point for most small businesses. For complex or high-risk data handling, have a professional review it.
What is a UTM and why should a startup care?
A UTM is a small tag added to a link so your analytics can show where a visitor came from. For a startup with limited budget, it is the cheapest way to learn which marketing actually works.
Do I need to pay once my business grows?
No. These tools are free with no signup and no upgrade required. They stay useful whether you are pre-launch or scaling.
Why take the OnOur brand audit as a new business?
It gives you an outside view of your entire digital presence before you spend on growth, so you fix weak foundations early rather than paying to send traffic to a presence that is not ready.
Related tool collections
Helpful guides
Prefer it done for you?
If you would rather hand it over, our team can take the work off your plate.
See where your whole brand stands
The tools fix the pieces. The free 4-minute brand audit scores your entire digital presence across 12 categories, so you know exactly what to work on next.
Take the free brand audit